Aurica International Hotels lays the foundation for impactful hospitality brands through unique, meaningful, and sustainable concept strategies. Each concept is tailored to the social, economic, and cultural fabric of the investment location and covers all aspects—from architectural design and service models to menu planning and guest experience design.
During brand positioning, properties are developed to stand out from generic models in the sector and establish a unique presence in the market. Aurica guides this process through strategic steps such as market analysis, target audience definition, experience mapping, and communication language design, ensuring the brand’s long-term success.
Aurica develops comprehensive systems to ensure all operational departments within a property function in a seamless and efficient manner.
For each unit—such as reception, housekeeping, F&B, technical services, SPA, event management, kids' club, and guest relations—job definitions, flow diagrams, and performance criteria are created. Shift schedules, hygiene protocols, POS integration, and service quality standards are also configured.
All processes are designed to be auditable, measurable, and continuously improvable. Each department is integrated in a modular, streamlined structure aligned with the overall strategy.
Aurica shapes the future of tourism by embedding digital transformation across guest and operational experiences. Artificial intelligence and advanced technologies enhance guest satisfaction, efficiency, and decision-making processes.
Key services include AI-powered reservation management, digital concierge platforms, behavior analytics, energy optimization, predictive maintenance, and dynamic pricing algorithms.
The consultancy also covers cybersecurity infrastructure, cloud system integrations, and staff training as part of a holistic tech adaptation framework.
Aurica offers a professional approach focused on sound feasibility and financial equilibrium in all investment processes. Project budgeting, profit-loss forecasting, return on investment analysis, and financial risk modeling are handled by expert teams.
This consultancy also includes tracking and integrating financial incentives such as KOSGEB, TÜRSAB, Development Agencies, and government grants into suitable projects while managing the official procedures.
Financial planning goes beyond capital control—it involves designing revenue model strategies (e.g., HB, BB, Room Only, wellness-based packages) that ensure long-term growth.
Aurica believes operational excellence is only possible through sustainable and certified quality management systems. Consultancy services include managing certifications in line with global standards such as ISO 9001, 14001, 22000, Green Key, and Zero Waste.
Custom action plans are developed for energy efficiency, water management, waste separation, and local-organic sourcing, with a strong emphasis on reducing carbon footprint.
Staff training, food safety protocols, and audit systems are implemented to elevate both guest satisfaction and brand reputation.
Aurica believes that tourism success depends not only on service quality but also on effective multichannel communication. In this context, brand visibility is managed across social media, websites, digital ads, and content strategies aligned with digital trends.
Services include SEO-based copywriting, impactful visual language, video content strategies, campaign planning, and online booking system development.
Additional modules such as B2B marketing, agency partnerships, MICE event sales, and CRM-based loyalty systems are integrated to enhance revenue generation.
